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"Beauty has become unnecessarily complicated. We believe effective skincare starts with simplicity, quality ingredients, and respect for the skin."

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"Because I’ve always struggled with problematic skin, acne, and the scars that came with it, I started researching how to create the purest organic rosehip oil possible — while also ensuring that, through working together with the local communities, everything is done in a socially responsible way."

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“Maiwe is een jong Belgisch merk waarbij de buiten de ongelooflijke producten, het achtergrond- en productieverhaal me aantrekken.” - Ikram Annouri

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"We’ve hardly ever experienced this in all our years of using skincare, but this oil truly makes a difference. Our skin feels fresher, younger, and more supple. It’s the discovery of the year."

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While living in Chile, Maayke was taken by her partner Toto to Lake Maiwe in the Andes, surrounded by wild rose bushes. Rosehip oil has long been used in cosmetics to repair skin and soften scars. Struggling with acne at the time and fascinated by ecosystems, she couldn't shake the story — years later it became the foundation for her brand, Maiwe.

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"The Daily Mineral Sunscreen SPF30 is made with natural ingredients, for sensitive skin."

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"We've mistaken complexity for effectiveness. The healthiest skin often comes from simplifying your routine."

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"Staying true to yourself is the only way to truly stand out. The recognition of our serum at the European Natural Excellence Awards confirms that I’m on the right path."

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"The Belgian eco-beauty label MAIWE brings together the power of sustainably harvested rosehips from the Andes Mountains in a daily skincare ritual."

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THE MAIWE LAB

Dodoensstraat 36 2140 Antwerp

Open every Wednesday from 10am-5pm

Dodoensstraat 36 2140 Antwerp

Open every Wednesday from 10am-5pm

THE MAIWE LAB