Maiwe strongly believes in ecology, it’s part of our brand’s DNA:
We focus on wildharvested, non-threatened plants. These are very resilient, never cultivated and thus never treated. They grow on soils where agriculture is difficult such as mountain ridges or lake beaches.
The rosehip that comes from Chile travels once a year, right after harvest season. The social impact of this part of our business is of great value.
We formulate our products according to the EcoCert natural cosmetics standard.
We use almost only recyclable glass as packaging.
Our production, packaging and development is all based in Belgium and neighbouring countries.
We don’t believe in an excess of products: excellent, minimalistic skincare works for a range of different skin types.
We’re not perfect, but we always strive for sustainability and have it in mind in every step of our business.