After living in Chile for five years, bio-engineer Maayke Ruyffelaere returned to Belgium with her Chilean partner, their two-year-old daughter and an inspired plan. Fascinated by the botanical treasures of Patagonia, she decided to create a genuinely clean skincare line based on what she learned in Chile. Her knowledge of agro-ecology, clean beauty and the fair trade movement led to choosing the wild rose varieties Rosa rubiginosa and Rosa canina – endemic to the region of Maiwe in southern Chile – as subjects of study and leading ingredients in her line. Amazed by the countless benefits the dark-orange rosehip oil can bring to one’s complexion, she started developing the best possible blend out there
MAIWE embraces clean and natural skincare principles, botanical ingredients, and female entrepreneurship. MAIWE’s skincare line is formulated in Antwerp, Belgium by Maayke Ruyffelaere. Only essential, raw ingredients like natural oils and validated natural actives are used.