Your skin is constantly renewing itself: roughly every 28 days, a new layer appears. As we age, this process slows down. Dead skin cells remain on the surface, making your skin look dull and increasing the risk of congestions and inflammation. Exfoliation helps support this natural process and keeps your skin fresh and radiant.

What is Exfoliation?

Exfoliation is the process of removing dead skin cells from the surface of your skin. This encourages natural skin renewal, prevents buildup, and keeps pores clear. By exfoliating, your skin feels smoother, dry patches and flakiness are reduced, and your complexion appears brighter.

Exfoliation also enhances the effectiveness of your skincare. Facial creams and serums can penetrate more deeply and work better when the skin is free from excess dead cells.

"By exfoliating, your skin feels smoother, dry patches and flakiness are reduced, and your complexion appears brighter."

When and Why Your Skin Needs Extra Care

Post-summer is the perfect time to exfoliate. Sun, heat, sweat, and sunscreen can dehydrate the skin and cause it to thicken slightly, leading to a buildup of dead skin cells. This increases the risk of congested skin and a dull complexion. Exfoliation removes this layer and reveals fresher, healthier skin – ready for the new season.

"Exfoliation removes this layer and reveals fresher, healthier skin – ready for the new season. "

How to Exfoliate with Maiwe

Exfoliation is a small step with a big impact. When done correctly, it instantly smooths the skin, brightens your complexion, and allows your skincare routine to work even more effectively. Here’s how to incorporate it into your Maiwe Ritual:

Cleanse

Start with the Nourishing Oil Cleanser to remove surface impurities like makeup, SPF, and pollution. This gentle yet thorough cleanse prepares your skin for the next steps.

Exfoliate

Apply the Exfoliating Glow Mask once a week to help remove dead skin cells and stimulate cell renewal. Your skin will feel immediately smoother, look brighter, and be ready to absorb your skincare products more effectively.

Hydrate

Follow with the Balancing Facial Cream. Ingredients like squalane and hyaluronic acid deeply hydrate your skin while supporting the recovery of your skin barrier.

Treat

Finish with the Rosehip Oil Serum to calm, repair, and protect the skin from irritation and inflammation.