Maiwe at Paris Fashion week

For the Marie Adam-Leenaerdt runway at Paris Fashion Week, internationally renowned makeup artist Florence Teerlinck brought Maiwe backstage. Together with her team, Florence selected four of our supernatural powerhouses to prep, perfect and strengthen the skin. 

As a small brand, it's not easy to get a seat at such an important event, but when people in charge personally love the formulas, doors can open. When someone with Florence’s level of expertise, international experience and deep understanding of skin and beauty chooses our formulas, it’s a powerful confirmation that we’re getting them right. We're beyond grateful for the opportunity and the trust placed in Maiwe.

“Maiwe is probably the only brand I use every single time when I’m working with skin. I get so much gifted, but I still purchase Maiwe myself. I think that says it all.”

Get the look: Florence’s skin essentials

Beautiful makeup begins with beautifully prepped skin. Here’s the Maiwe routine Florence chose backstage, ready to become part of your everyday ritual.

01 / Prep — Prebiotic Toning Essence

Start with clean skin and a refreshing layer of hydration to leave it feeling soft, supple and ready for what follows.

02 / Moisturize — Balancing Facial Cream

Follow with our balancing cream for a smooth, moisturized base before makeup.

03 /  Nourish — Rosehip Oil Serum

Bring comfort and a natural glow to the skin with our rosehip-based serum, rich in essential omegas.

04 / Finish — Rosehip Rescue Balm

Florence’s finishing touch: a little balm to catch the light and add a soft, luminous sheer, that keeps the skin protected throughout the show.